Rue The Day–How Do you Rue?

If you follow me on Twitter, you know that I am OBSESSED with RueLaLa. My love affair with Rue started when I was a sophomore in college with champagne taste on a Natty Light budget. From the moment I clicked open the first boutique I was hooked.


Today I’m going to give you the low down on all things Rue. How to use it, how it works, and my secret to ensuring you get what you want every time. But first you need an invite. Like all good things Rue is an invite only party.

Want yours? CLICK HERE!

Ok now that you’re in, I’m going to let you in on a few secrets. First set up your account info. Like everything. I know, I know this seems like SUCH a task but trust me, you don’t want to miss out on the very last pair of platinum Jack Rogers because you were too busy typing in your address and credit card info. Trust me, I’ve been there and it’s enough to make you want to throw yourself off a cliff. Once you’ve stored your info, grab your smartphone and download the RueLaLa app. This kittens, is essential. Everyday I start my morning with coffee and my Rue app. The first boutiques of the day open up at 11am eastern. ELEVEN AM EASTERN. Got that? Good. But we’re in the business of making sure we get exactly what we want on time meaning we have to start earlier.

Remember how I told you to download the app?

Open it and click on the “Coming soon” tab at the bottom. This is the holy grail. You now have access to all of the upcoming boutiques, well okay the ones coming up in the next few days but that’s not even the best part! You can set reminders! YES! Click the little box next to “add to calendar” and voila. You will now get a reminder about that boutique a full 15 MINUTES before it opens. When I’m good, I am very good.

But I’m not done yet!

So the boutique opens and you find something you like. You picked your size and you added it to your cart. Great, awesome. Now, because we already saved all of our information we can confirm our order and snag that perfect item in one click. Yes you heard right, ONE CLICK AND IT’S YOURS! 

Isn’t technology great?

So now that you know all of my secret tricks and tips you too can Rue like a pro! Not sure where to start? Don’t you worry your pretty little heads, I will be posting my four favorite picks everyday from the new boutiques that open at 11am eastern! Ready?

Let’s get started.

Today in addition to the Celine boutique, the Six–Wardrobe Building Labels boutique opened up and we all know how I feel about building the perfect wardrobe. In this boutique my favorites are these four beauties:

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The first top is a Lilla P. cotton wrap style shirt meaning it’ll hide even the tiniest sign of bloating, beautiful right? My second choice is also Lilla P. A fresh take on the LBD, this dress is a feminine piece that can be dressed down with flats for a daytime look or paired with strappy heels for a night on the town! Next up are these gorgeous ikat pants from Christopher Blue; I’m really into prints and pastels for spring, but if the two are combined just right like Christopher Blue has done here, it is pure perfection. My final pick is for all you office girls! This bright striped pencil skirt from Joan Vaas is a fun way to bring a little color to that boring boardroom because who says you have to wear terrible clothes to work?

These are just four of the gorgeous items from just one of the boutiques that opened on Rue today and these items will go fast so what are you waiting for?! Start shopping RueLaLa now!

Until tomorrow!



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